
In the latest edition of Project Impact, Blair Search Partners’ leadership interview series, UPAC President & CEO Wendy Urushima-Conn discusses what drives her to strengthen community connection across San Diego, and how raising UPAC’s visibility will help more people connect with multicultural behavioral health services they need.
“I’m a big believer in making people feel seen, heard, and supported,” shares Wendy, who draws on her more than 30 years of experience in community outreach, fundraising, and marketing, as well as her personal journey, to lead UPAC. “Life is hills and valleys, it’s just what you make of it.”
Thank you to Blair Search Partners for featuring Wendy Urushima-Conn and UPAC in the Project Impact series!
About UPAC Services
UPAC provides a comprehensive array of health and human services programming dedicated to improving the overall well-being of San Diego’s underserved communities.
UPAC serves children, teens, young adults, adults, and elders living in San Diego across a variety of behavioral health programs, such as:
- UPAC Children’s Mental Health (CMH)
- UPAC Expanding Horizons-TAY SUD
- UPAC Alternatives to Incarceration
- UPAC Community Violence Response Team-CVRT
- UPAC Promise Wellness Center
Our multicultural and multilingual staff speak more than 30 languages and dialects and provide services in more than 20 of these languages annually. With a focus on mental health, addiction treatment & recovery, housing counseling, community engagement and violence prevention and cultural competency education, our goal is to strengthen underserved communities and assist their residents in achieving self-sufficiency.
Reach out to UPAC today at 619-232-6454 to learn more!
About Wendy Urushima-Conn
Prior to becoming UPAC’s President & CEO in 2025, Wendy was the President & CEO of the Epilepsy Foundation of San Diego County. In addition to her more than 30 years of experience in community outreach, fundraising, and marketing, Wendy is the immediate past President of San Diego Rotary Club 33, is the President of the San Diego Rotary Club Foundation, and has previously served as President & CEO of the Asian Business Association and associate executive director of the Center for Community Solutions. Wendy also worked for more than a decade at KGTV/10News as community affairs manager, promotion manager, and as a weather and traffic reporter.

